#dreamdatarecipes

Understand which ad platforms to scale using the Return on Ad Spend (ROAS) report

Supplementary Guide

These steps allow you to replicate the analysis. For context and more examples, we recommend you watch the video above.

Step 1: Analyze the performance of your paid channels

  1. Navigate to the 'Return on Ad Spend (ROAS)' report found under Performance > Paid in Dreamdata.

  2. Here you can see the total ad spend for the current year, covering all connected ad platforms such as Google, LinkedIn, Capterra, and Facebook. 

  3. And you can measure your ad spend against the sales qualified leads (SQLs) generated from these efforts, using the Stage model filter. 

  4. The report gives you a detailed breakdown of expenditures across each ad platform as well as the funnel performance—from impressions to visitor counts and influenced SQLs.

Step 2: Evaluate individual ad network performance

  1. Scroll down to the ‘Ad Network Performance’ table.

  2. Dive into performance metrics for each ad network, particularly focusing on those where you've allocated a significant budget, like Google and LinkedIn. 

  3. Identify the return on ad spend (ROAS) for these platforms to decide which platforms are yielding the best returns relative to the investment. 

Step 3: Optimize ad spend accordingly

Leverage these insights to make informed decisions on scaling up ad investments on high-performing platforms or reevaluating strategies for underperforming channels.

By following these steps, you can identify which ad platforms offer the best return on investment, helping you make data-driven decisions on where to scale your ad spend for maximum impact.