SaaS Marketing Attribution
Dreamdata is a B2B SaaS Revenue Attribution Platform that gathers, joins, and cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue.
Start your SaaS marketing attribution journey today.
SaaS Multi-Touch Attribution Made Easy
When it comes to understanding the effectiveness of your marketing efforts, multi-touch attribution is a game changer, especially when compared to simpler, more traditional models.
Multi-touch attribution, recognizes that the B2B customer journey isn’t a straight line. Each step—whether it's an email campaign, webinar, or piece of content—plays a critical role in leading a prospect closer to buying.
Multi-touch attribution doesn’t just look at the beginning or end; it considers the entire story.
Attribution to all digital touches
At Dreamdata we see attribution as a SaaS business-critical challenge. You need to understand every touch of every account.
That’s why at Dreamdata we emphasize the need to think about revenue attribution, not just marketing attribution. To make the best marketing decisions you need the full picture, the whole journey, from early marketing touches, to Q&A’s with customer success and salespeople chasing deal signatures.
Continuous innovation is critical for us at Dreamdata. Your tools and ad platforms will continue to evolve and you can count on us to adapt along those changes to continuously be able to deliver a best-in-class attribution to your B2B SaaS company.
Say your favorite social media introduces a new ad format that’s meaningful for your business ie. lead forms - we’ll be there and ready to integrate to it.
Or maybe you collected your own tracking data with a CDP like Segment or a platform like Hubspot -we’ll apply attribution to it too.
Alternatively, you hosted a webinar with a partner and received a participant list afterwards or met some leads at a physical event - you guessed it, we’ll attribute it!
If there’s a digital touch, Dreamdata can perform attribution on it.
Why Dreamdata?
Complete B2B Customer Journeys, Finally
Get unprecedented insights to every single touch of each customer journey; from anonymous visitor to paying customer.
Critical SaaS Marketing Attribution Insights
Reveal the revenue-generating performance of activities across pipeline, channels and campaigns.
Aggressively Build and Scale what works
Deep dive into all aspects of every channel, campaign and experiment to rapidly drive up your ROI.
Don’t just take our word for it.
Start using Dreamdata free now.
The insights SaaS Marketers have always dreamed of
✔️ Lifetime value of B2B ads
✔️ ROI on B2B content
✔️ True-value of leads
✔️ Time from lead to revenue
✔️ ABM tracking
✔️ Revenue cohorts
How it works
Track, identify and store website visitors
Dreamdata’s script tracks, identifies and stores users coming onto your site. You’ll be able to transform these from anonymous users to enriched user and customer profiles. This is fundamental for multi-touch, multi-stakeholder SaaS marketing attribution.
Collect and integrate all commercial touches
We make sure you capture and store every touch happening in your tools, all under one roof. Dreamdata integrates with just about every commercial tool and traffic source, so your teams aren’t forced to use only certain vendors or suites. You’re free to use the best-in-class tools.
Take control of your revenue generation
With our class-leading algorithms, you’re able to analyze and optimize every aspect of your revenue-generating activities. This means answering vital B2B marketing and sales questions like: what’s my ROI, which campaigns and channels should you stop or scale, what’s the LTV of my ads, or how long does it take to acquire new customers?
Your data is your data
Multiple times, every day, Dreamdata gathers all your 1st party data related to generating revenue and stores it in a cloud database in a country compliant with your local rules and regulations.
When the data is collected, our magical algorithms start cleaning, joining and building a data model that sorts all your recorded touches by the accounts they belong to (no matter the time between or stakeholders involved).
Typically, this data will include your business systems like your CRM, automation tool, outreach tool, support tools, etc. These are joined with your website tracking to represent a full customer journey.
All of this raw data is free and accessible for you to store and access whenever you feel like it. Your data is yours. Of course.
Integrations with the tools on your B2B SaaS tech stack
You use it. We integrate it. Dreamdata is built for multi-tech stack SaaS businesses. Connect all the tools you use in your company and we will make sure to attribute value to each touchpoint in your customer journey.
Whether we’re talking marketing automation, ads, review platforms, customer support, calling software or something else, we’ve got you covered. If not, reach out about the software you use.
It’s about costs AND revenue
Sustainable growth comes from arbitrage. Wait. Let's skip that complex word. Sustainable growth comes from channels, campaigns ads that cost less than the revenue they generate.
That’s why Dreamdata out-of-the-box will connect your ad spend with revenue generated, making it super simple to understand which ads to buy more of and which ads to spend less on.
Attribution models for every flavor
Out-of-the-box Dreamdata allows you analyze your revenue generating journeys through 10 different attribution models:
First Touch
Linear
Last Touch
U-Shaped
W-Shaped
Linear Non-Direct
First Touch Non-Direct
Last Touch Non-Direct
U-Shaped Non-Direct
W-Shaped Non-Direct
Need a Custom Attribution Model? Let’s talk about it. We’re always open to discussing and building custom attribution models if you have very particular needs.
Hidden fees?
Not with Dreamdata. The price is the price - no additional implementation fees, hidden consultancy fees later on, or payment to access your data.
Setting up a B2B revenue attribution platform for a company should always be a continuous collaboration.
Algorithms will go a long way, but there’s always things left unaccounted for. That’s why we set up direct communication channels with our customers and extend unlimited customer support and moderation of data until you're absolutely pleased with how your data has been sorted.