Expert Institute lifts ROAS by 25% with Dreamdata and Snowflake
Who
Role
Industry
HQ
Ardit Veliu
Size
VP of Marketing
New York
Legal Services & Technology
300-400 Employees
With Dreamdata’s help, they saw:
25% ROAS Improvement on 20% less spend
Marketing’s impact now proven on revenue, not leads
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Expert Institute wasn’t missing data. They had campaign data, form submissions, CRM records, and the SQL skills to stitch them together.
And yet, they still couldn’t see which touches actually drove revenue. Without multi-touch attribution, they knew deals were closing but had no idea what got them there.
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Lead volume was the only metric Ardit could use to allocate budget. He could see which campaigns generated leads, but not whether those leads became pipeline or revenue.
As a result, 60% of paid spend was going to Google's automated campaigns because they looked efficient on lead volume alone.
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Expert Institute's C-suite speak one language: revenue. Without attribution, marketing was stuck reporting on leads and traffic and not how those activities turned into pipeline and revenue.
When leadership scrutinized the numbers, there was no reliable way to show which efforts were driving business outcomes.
Before Dreamdata
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Dreamdata gives Expert Institute the most complete view of their customer journey they've ever had. From touchpoints that happen before a form submission to every opportunity that follows. Ardit's team can now see how marketing actually drives every stage of the funnel.
The same data exports straight into their Snowflake data warehouse, so SQL goes to answering questions, not mapping the B2B journey.
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For the first time, Ardit could see which campaigns were actually driving revenue, not just generating leads. The automated Google campaigns taking the biggest share of budget turned out to be underperforming on ROAS.
He reallocated budget and within two months ROAS was up 25% while spend fell by 20%.
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Ardit can now walk into any leadership conversation and back up marketing's impact with numbers tied directly to business outcomes.
When leadership challenges a number, Ardit can drill all the way down to the contacts, companies, and deals behind it, rather than relying on estimates or assumptions. No more asking leadership to ‘trust’ that marketing is working.
After Dreamdata
Why Dreamdata
Try before you buy.
A two-week trial with Expert Institute's actual data - before signing anything.
"We got to validate it, and know it worked with our setup. That's not something you get with most tools." – Ardit Veliu, VP of Marketing, Expert Institute
Complete ownership of their own data.
Expert Institute gets the complete customer journey exported directly into Snowflake, giving the team full ownership of the data and the flexibility to query it however they need.
Trustworthy, multi-touch attribution that’s ready to query in Snowflake.
Dreamdata does all the hard work: collecting, deduplicating, cleaning, modeling, and tying every touchpoint to revenue into a single account-based data model. The entire dataset is exported directly into Snowflake.
Ardit runs Dreamdata's AI-driven attribution model to understand the true contribution of every channel. It learns from Expert Institute's own customer journey data, assigning credit by touchpoints that actually move deals through the funnel, not arbitrary rules.
“In the past we were kind of shooting in the dark. Now, with Dreamdata, we’ve put a spotlight on these numbers. It's not tactics anymore, it's revenue. And for the CFO, the CRO, that's all they know and all they want to see.”
Ardit Veliu
VP of Marketing
