B2B BENCHMARKS
Benchmark your B2B performance in seconds
Compare CPC, CTR, ad spend, traffic sources, and customer journey length against aggregated anonymized data from hundreds of real B2B companies.
Dreamdata Benchmarks: a first of its kind for B2Bs.
Benchmark Your Budget
Compare yourself against top performers in your industry when planning your next budget.
Prove Your Performance
Prove to your manager that your CPM sits on the top quartile for your size of business.
Stay Ahead of the Curve
Adapt to new trends as they unfold. Whether it’s price fluctuations on ads or the emergence of new channels.
Ad budget comparisons
Spot overspend on Google or uncover untapped opportunity in LinkedIn. Make budget decisions backed by real data.
Ad performance insights
See what a good CPM, CPC and CTR look like for each ad network, and how you compare on B2B-specific metrics like cost per company influenced.
Web traffic breakdowns
Identify what sources drive the most traffic in your industry. Analyze whether your SEO beats peers, or whether you should pivot more aggressively into paid channels.
Journey metrics
Dive into your B2B customer journey. Judge the length of your customer journeys at different stages and compare against B2B companies of your size and insdustry.
Know how other B2Bs are driving their growth, so you can succeed with yours
48%
of B2B paid marketing spend on Google Ads Network.
38%
of B2B paid marketing budgets goes towards LinkedIn.
25%
of B2B website traffic comes from Organic Search.
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