Dreamdata jumps to Leader in the Attribution Category - G2 Spring 2022 results
We’re really proud to share that Dreamdata has featured in 21 G2 reports across 5 categories. Including being crowned Leaders in the Attribution category.
Apart from letting us show off a ton of badges (I mean, who doesn’t like badges?!), it’s a testament to our efforts of bringing ever more value to our customers.
Here’s a round-up of where we’ve featured and why.
Attribution Software
This quarter saw us climb to the leadership segment of the Attribution Grid Report. Which is particularly exciting as it positions us next to Bizible as sole leaders in the B2B space.
Under the Attribution category, we’re now ranking in the Implementation index, Usability index, Results index, and, thanks to our incredible Support team, the Relationship index.
Dreamdata’s product is tailored to the multi-stakeholder, multi-device, multi-touch B2B customer journey. All this tracked data is then run through our attribution modelling to deliver data-based insights into what’s working and what isn’t. Learn more about B2B attribution here.
Customer Journey Analytics Software
We’ve also been bumped up the list in the Customer Journey category. This consolidates our position as a dedicated B2B customer journey mapping tool, through our Journeys feature.
Dreamdata tracks and identifies all recordable touches on every customer journey - at user and account level. This enables us to paint detailed journey maps for each account. Helping Dreamdata users pinpoint what touch happened when, and act accordingly (particularly valuable for ABM/X efforts).
Content Analytics Software
On the new category front, we’ve now entered the Content Analytics software category! Which is especially sweet after the successful launch of our new Content Analytics product.
Dreamdata’s Content Analytics ties your content efforts to pipeline and revenue - no matter how long the journey - to reveal how well your content performs in metrics that everyone understands.
This puts your content marketing efforts on an equal footing with the rest of your go-to-market activities. Helping you prove the value of content once and for all.
But besides proving content’s worth, it allows you to see what content works and when. Enabling you to answer: Is your content funnel performing as expected? What source channels work best for different content? How do your videos compare to your blog posts?
Marketing Analytics
Another new category we’re now featuring in is Marketing Analytics.
Dreamdata offers a vast array of dashboards and reports on virtually every channel at your disposal. From organic, to Search Ads, YouTube and Display, to G2, Capterra, LinkedIn and Facebook Ads, Dreamdata has got you covered.
Our marketing analytics insights mean Dreamdata users are able to:
Measure the ROAS and LTV of their campaigns.
Explore the landing pages converting social media sourced visitors into deals.
Understand ROI of SEO efforts
and much more…
Account-based Analytics
Finally, we made an entry onto the Account-based Analytics category. As a dedicated B2B (account-based) revenue attribution platform, this is also a particular treat.
By tracking account-based touches, Dreamdata enables B2B go-to-market teams to measure the success of their ABM/X efforts. You’re able to drill down with granular detail into what has made your target accounts move down the funnel.
All in all, a great quarter for us on G2! We look forward to building on our product and further satisfying our growing customer base. Who knows, maybe next quarter we’ll have even more badges to juggle…
