Dreamdata climbs to Leader in G2’s Customer Journey and Attribution categories - Summer 2022 results

G2’s reports for Summer 2022 have just been announced, and we’re excited to share that Dreamdata has climbed to Leader in the Customer Journey Analytics category and retained our Leader position in the Attribution category.

Once again, G2’s reports are a welcome recognition of our commitment to offering customers best-in-class features and support.

G2’s reports also mean badges. Tons of badges! 

Let’s take a look at where we’ve featured and why.

Leader in Customer Journey Analytics Software

This quarter’s headline is our jump to Leaders in the Customer Journey Analytics Software category.

Becoming Leaders in this category illustrates just how powerful our Journey’s feature is for the modern B2B go-to-market org.

Also of note within this category, is Dreadmata’s jump to #3 and #4 in the small business and mid-sized indexes respectively.

Dreamdata tracks and identifies every touch, of every user, on every account journey. This allows us to paint detailed journey maps for each account, and so enables Dreamdata users to pinpoint what touch happened when and optimise their efforts accordingly.

See how you can use the customer journey map as a Sales Intelligence tool here.

Leader in Attribution Software

We’re also equally pleased to have kept our position as Leaders in the Attribution Grid Report - once again sharing the B2B Leadership spot with Bizible. 

Within the Attribution category, we’re now ranking #2 in the Relationship index - thanks to our brilliant Support team - and are within the top #6 ranks in the Implementation, Usability, and Results indexes.

Dreamdata’s product is tailored to the multi-stakeholder, multi-device, multi-touch B2B customer journey. All this tracked data is then run through our attribution modelling to deliver data-based insights into what’s working and what isn’t.

Learn more about B2B attribution here.

Steady gains in the Marketing Analytics category

We’ve also continued making steady gains in the Marketing Analytics category - jumping 8 spots in the grid.

Dreamdata offers a large number of dashboards and reports on virtually every channel at the B2B marketer’s disposal.

From organic, to Search Ads, YouTube and Display, to G2, Capterra, LinkedIn and Facebook Ads, Dreamdata has got you covered.

Our marketing analytics insights mean Dreamdata users are able to:

• Measure the ROAS and LTV of their campaigns.

• Explore the landing pages converting social media sourced visitors into deals.

• Understand ROI of SEO efforts

• and much more…

Consolidated position in Content Analytics Software category

We’ve consolidated our position within the Content Analytics Software category, having broken into the category last quarter.

Having been launched earlier this year, our Content Analytics has become a favoured feature across our customers.

Dreamdata’s Content Analytics ties your content efforts to pipeline and revenue - no matter how long the journey - to reveal how well your content performs in metrics that everyone understands.

Content Analytics allows B2B teams to learn what content works and when. Is your content funnel performing as expected? What source channels work best for different content? How do your videos compare to your blog posts?

Solid performance in the Account-based Analytics category

As a dedicated account-based B2B attribution platform, we are pleased to have made further inroads in the account-based analytics category.

Dreamdata runs account-based attribution, enabling B2B go-to-market teams to track and measure the success of their ABM efforts. Dreamdata’s dashboards offer users granular detail on what has made your target accounts move down the funnel.

By tracking all your efforts, Dreamdata also allows B2B marketing teams to compare their ABM campaigns against their Lead/Demand Gen efforts, giving you a clear picture of what’s really driving the best ROI.

Entered the Digital Analytics category

We also made an entry into the Digital Analytics category in this Summer 2022 report.

This pays homage to our new real-time dashboard and first-conversion tracking - and is a taster for our upcoming Free tier package. Watch this space! 👀

Behind all the success? Customer Success

Finally, it’s another great honour to have snatched the “Best Support” badge.

At Dreamdata we really abide by the old cliche: our customer’s success is our success.

That’s why we closely monitor and support our customer’s progress on the Dreamdata platform. Helping them not only master the platform, but also help identify areas in their own go-to-market ops that could benefit from optimisation.

To summarise, another great quarter for us on G2!

We look forward to more product releases and updates to make our growing customer base even happier!

(And of course, get ourselves some more badges!)