Dreamdata joins the G2 Partner Program!

We’re thrilled to announce that Dreamdata has officially become a G2 Partner! This exciting new partnership is part of G2’s new attribution and portfolio visibility launch, placing Dreamdata as one of the very first attribution partners.

With our G2 integration, we’re enabling B2B marketers to fully leverage the power of G2 Buyer Intent data, allowing you to measure G2’s impact on pipeline and revenue, visualize where and when G2 touches are taking place on the B2B buying journey, and build high-intent audiences from your G2 data for retargeting.

G2 partners

The G2 Partner Hub is a one-stop shop for maximizing your investment in G2 and your entire stack. With a robust and growing library of integrations, the Partner Hub helps B2B teams operationalize G2 for functions in Marketing, Sales, Customer Success, Product and Operations.

These integrations are vetted by G2 to ensure go-to-market teams are set up for success to effectively bring G2 tools into their daily and mission-critical workflows.

G2 Buyer Intent data

With over 2.7 million reviews, G2 is one of the most trusted review platforms for discovering and comparing business software solutions.

For software buyers, G2 provides valuable insights, user reviews, and product comparisons across tons of categories, helping them make more informed purchasing decisions.

But G2 serves both buyers and sellers.

For vendors, G2 not only offers a platform to showcase their products but also offers valuable data on prospective customers. 

Enter G2 Buyer Intent data.

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category.

The G2-Dreamdata integration

Dreamdata’s G2 integration takes that intent data goldmine and turns it into actionable marketing insights.

The G2-Dreamdata integration is for B2B marketing teams wanting to measure and scale their G2 investment and understand where it impacts the B2B customer journey.

By connecting all the tools on the go-to-market tech stack, including your ad platforms and CRM, Dreamdata is able to link your marketing efforts to pipeline and revenue. This includes all your channels, campaigns, content, and of course, your G2 buyer intent data.

This means that B2B companies can:

Track G2’s influence on visualized B2B Customer Journeys timelines

With Dreamdata, you can visualize every account-level G2 touchpoint in an interactive customer journey timeline. This insight helps you easily track when and where G2 touchpoints occur, offering deep insights into how prospects engage with your business at different stages in the funnel.

Measure G2's impact on pipeline and revenue

One of the biggest challenges for B2B marketers is quantifying the impact of marketing spend. 

With Dreamdata’s account-based data-driven attribution model you can measure G2’s ROI and track its influence across every stage of your funnel. Compare G2's performance to other channels like paid campaigns or events and make truly data-backed decisions on where to allocate your marketing budget.

Uncover hidden demand from prospects not-in-CRM 

Dreamdata tracks signals from companies engaging with your website, LinkedIn ads, and G2 (Buyer Intent data). By analyzing this data, you can uncover hidden demand and engage these accounts before your competition does.

Build custom audiences and sync them directly to ad platforms for retargeting

Dreamdata allows you to build high-performing audiences based on G2 intent signals and CRM data and automatically sync these to the main ad platforms. Making sure your ads are targeting the right people at the right time. (learn more about Dreamdata’s Audience sync here →)

Get a closer look at what you can do with your G2 data in Dreamdata in this Recipe →

What this means for B2B marketers

For B2B marketing teams, this integration is a game-changer. By combining G2’s intent data with Dreamdata’s engine, you can take control of your marketing strategy with a clear understanding of how G2 is driving pipeline and revenue. 

Whether you’re optimizing ad campaigns, refining your audience targeting, or measuring ROI, Dreamdata gives you the tools you need to succeed.

Don’t take our word for it: here’s how Chameleon is benefiting from Dreamdata + G2

Read the full success case here

Ready to see the impact of G2 Buyer Intent data on your pipeline? 

How to get started with G2 and Dreamdata

Integrating G2 with Dreamdata is very simple.

First, you need to get Dreamdata.

Then, just get the API key from your G2 account, go to ‘Settings > Data Sources’ on the Dreamdata app, find G2, copy the API key, and enable.

Try Dreamdata today and unlock the full potential of your G2 investment!