Event π : Introduction to Segment and Customer Data Infrastructure Platforms (CDI's)
Dreamdata recently hosted an event in Copenhagen together with Segment.
The event focused on what Segment does and introduced the marketers and tech people in the audience to what Customer Data Infrastructure Platforms (CDI's) are and why itβs needed to stay scaleable through times of serious growth.
Big thanks to TwentyThree for lettings us borrow their awesome event venue.
We made a video to recap the event and learnings from the day:
The content
Ole Dallerup, former SVP Engineering at Trustpilot and now Co-founder of Dreamdata.io, was the 3rd paying customer of Segment and is by all means a Segment expert.
Ole gave an intro to what Segment.com is and how CDIβs work and can enable growth for businesses.
A scalable tech-infrastructure is critical for a company's ability to move fast and grow.
Per Oleβs own words;
βIf you have any ambitions at all about growth, you need to use Segmentβ.
Ole was joined by Yanis Bousdira from Segment who gave a talk to help the participants to self-diagnose their current customer data infrastructure.
Lastly, Steffen FagerstrΓΆm Christensen, CTO of Twentythree talked about what data matters in relation to video and how to do attribution to your companies videos.
The Agenda:
8.30 - 9.00: Breakfast - βοΈπ₯
9.00 - 9.30: Welcome and why you need Segment by Ole Dallerup
9.30 - 10.00: Self-diagnosing your customer data infrastructure by Yanis Bousdira
10.00 - 10.20: Attribution to video By Steffen FagerstrΓΆm Christensen (CTO at 23)
10.20 - 10.45: Panel Q&A + Sharing of data bottle-knecks in participant companies
The speakers
Ole is a customer-centric and data-driven technology leader. He is passionate about putting technology to use to deliver real impact. In his time leading technology at Trustpilot, he grew the technology team from 3 to more than 100 in 2 locations. Having enabled product growth to billions of monthly interactions he is an experienced technology leader born in the cloud.
Former technologist and data ops manager at Airtame as the company scaled from 30 to +90 employees, while revenue doubled every year and user data grew exponentially. Now Yanis is a solution engineer at Segment helping customers implement best practises for data infrastructure.
About Steffen FagerstrΓΆm Christensen
Steffen is the Chief Technology Officer (CTO) at TwentyThree and has not only been in charge of overseeing the development but also building the full-scale video marketing platform and a stable infrastructure that has seen billions of video impressions to date.
Steffen is an active startup advisor and angel investor focused on devops technology such as Opbeat, recently acquired by Elastic.
