Product Release: Activate Audience Data with Webhooks
We’ve just released a big enhancement to Dreamdata’s activation capabilities: Webhooks!
Why is this a big deal? Before, you could use Dreamdata to send data through our proprietary integrations for precise targeting to major ad platforms. Now, you can send Dreamdata audience data to thousands of apps through platforms like Zapier, or connect directly to enrichment tools like Clay.
This release is available on all paid plans.
Building & activating high-intent audiences with Dreamdata
Dreamdata already provides the most complete B2B customer journey map anywhere. This is thanks to our leading B2B tracking, our proprietary IP-to-company resolution tech, cookieless tracking back-up, and our suite of integrations with the B2B GTM tech stack.
Our AI engine scans all this data - every touchpoint from every channel, from every user of every account - to identify the moments that actually make a difference.
Before the Webhooks release, this data could be used to target your high-intent accounts automatically in three ways:
Send audiences to all major ad platforms for targeted campaigns.
Notify your sales team in Slack or Microsoft Teams when key accounts show high intent.
Access Dreamdata's cleaned and ready-to-use data models directly within your data warehouse, and use reverse ETL to send audience data into other tools.
But what if you could do even more?
We’ve introduced Webhooks, another way to bring your Dreamdata audience data into any tool in your stack.
Now, when a contact or company enters your audience, you can trigger actions in any system with a Webhook - outreach tools, marketing automation, support tools, and more. An activation engine for your audience data.
What are Webhooks?
Think of a Webhook as a digital tap on the shoulder, an automated notification that one system sends to another.
Once a company or contact enters an audience in Dreamdata, Webhooks sync that data (name, domain, engagement score, and more) to another platform. That could be a sales outreach tool, a support system - anything with a Webhook capability.
What data can you send?
Firmographics: Company name, domain, country, industry, or number of employees.
Contact information: Contact name, email, country, title, role, seniority, and companies the contact belongs to.
CRM data: The account owner name and email.
Dreamdata engagement: An engagement score and signals from the last 30 days.
See the full Webhooks documentation →
Orchestrating your GTM plays with Webhook receivers Clay and Zapier
By connecting Dreamdata to outreach and workflow engines like Clay and Zapier, you can send company and customer audience data to your preferred tool and use it as the foundation for your AI-powered outreach.
Enrich your Clay data with your audiences
Clay is a growth workflow tool that enriches contact and company-level data from multiple sources, enabling personalized, automated outreach.
By connecting it with Dreamdata, you add crucial insights: what companies are actually doing. Dreamdata helps you track real buying intent so you know which accounts are active.
This means all outreach triggered through Clay is timed, relevant, and driven by real buying behavior.
When an account meets your conditions, you’ll be able to turn behavioral signals into GTM plays that match the momentum of the deal.
An example workflow in Clay, illustrating a Webhook triggered after your Dreamdata company audience has been synced. The workflow identifies new hires within a company.
Send your audience data anywhere with Zapier
The true power of Zapier lies in its versatility. With over 7,000 integrated apps, you can use your data in workflow automations to trigger actions, like sending emails or creating tasks.
By fueling Zapier with Dreamdata’s audience data, packed with real buying signals, you get smarter, more effective automations. Every Zapier workflow you build is based on complete data of account behavior and intent, allowing you to move beyond basic triggers.
A Zapier workflow which adds prospects to an Outreach sequence after your Dreamdata contacts audience has been synced.
No Zapier or Clay? No problem
If Zapier and Clay aren’t in your tech stack, you can still use Webhooks to activate your audience data. As long as your tools support Webhooks, you can extend Dreamdata’s integration capabilities with a wide range of top-tier workflow engines like:
The principle is the same: use Dreamdata to identify high-intent accounts, then send that data anywhere to trigger your automated go-to-market plays.
GTM plays that you can automate today
Webhooks let you trigger timely outreach when a company enters a Dreamdata audience. Here are just a few examples of the GTM plays you can now run automatically:
Behavioral outbound campaigns: Trigger personalized email sequences or sales cadences for high-intent buyers.
Hyper-personalized experiences: Automatically direct specific accounts to personalized landing pages with tailored content based on their engagement or where they are in the sales pipeline.
Intelligent re-engagement: Re-activate past prospects showing intent with highly relevant messages.
Getting started
Webhooks are now available for customers on our paid plans. You can find the feature in your Dreamdata account by navigating to Activation Hub → Syncs → Webhooks.
