Introducing Dreamdata’s Integration With LinkedIn’s Company Intelligence API

Dreamdata is the B2B Activation & Attribution Platform that provides the most complete customer journey map anywhere. A key part of that journey is LinkedIn. 

It's why we're excited to announce our integration with LinkedIn's new Company Intelligence API. 

This newest integration helps B2B marketers like you measure and optimize its impact with even greater accuracy, so you can continue to secure leadership buy-in to your LinkedIn Ad investments.

This update improves on our previous offering and gives you the most complete and accurate view yet of how your LinkedIn activities, both paid and organic, drive revenue and pipeline.

LinkedIn’s New Company Intelligence API: What's New and Why It Matters

Dreamdata empowers B2B marketers to measure the revenue impact of their ads and get the green light on their LinkedIn Ad spend. 

Since LinkedIn is such a vital channel for B2B growth (our benchmark report data shows it has a 113% return on ad spend), there was an opportunity to dig deeper. 

Here’s what changed: As always, we automatically unify all your GTM data, including LinkedIn, to provide the most complete B2B customer journey map on the market. With LinkedIn's new Company Intelligence API, Dreamdata now pulls more company-level insights, including organic impressions and engagement (for the first time!), directly from LinkedIn. 

So wait - what does this even look like?

In our own tests, we saw:

• Up to a 10x increase in companies reached (accounts that saw your content via paid or organic impressions).

• Up to a 4x increase in companies engaged (accounts that actively interacted with your content - clicked, reacted, commented).

Reach shows who’s seeing your content. Engagement shows who’s interested.

This means Dreamdata can now surface significantly more of the accounts interacting with you on LinkedIn.

With more complete data, your LinkedIn attribution and ROI become more accurate, and you can push more relevant accounts to sales. 

The results from tests by LinkedIn* also speak for themselves:

• 75.5% more attributed MQLs 

• 96% more attributed SQLs 

• 43% less attributed cost per acquisition (CPA)

*tests run by LinkedIn through B2B Attribution & Analytics Partners

What Does the New LinkedIn Company Intelligence API Mean for You?

• You see more companies: The new integration reveals significantly more accounts engaging with your LinkedIn Ads, accounts that were previously “invisible”.

• You can track all organic LinkedIn activity: Your LinkedIn strategy is more than just ads. For the first time, Dreamdata captures and integrates all your company pages organic LinkedIn activity. You can now see exactly which companies visit your LinkedIn Company Page (organic impressions) and interact with your company posts (organic engagement).

Don’t just take our word for it. 

7 Ways to Use Dreamdata’s New Integration with LinkedIn

So, how does this work in your day-to-day? In short, Dreamdata empowers B2B marketers with the most accurate and trustworthy picture of how LinkedIn drives pipeline and revenue - powered by LinkedIn’s Company Intelligence API. 

Here’s a closer look at the use cases:

1. Customer Journey Timelines: See the Complete LinkedIn Story 

What you get: Your customer journey timelines in Dreamdata now show every LinkedIn touchpoint side by side. The paid ad and organic impressions and engagements. All mapped alongside your other GTM activities. 

Why this matters: When your VP of Sales asks "What really drove this $100K opportunity?" you can confidently tell the story of how every LinkedIn activity moved an opportunity forward, in a language that every stakeholder understands. 

Learn more about Customer Journeys.

2. AI-Driven Attribution: Measure LinkedIn's True Impact on Revenue

What you get: With more complete company-level engagement insights from LinkedIn, Dreamdata’s AI-driven attribution modeling can connect LinkedIn activity to pipeline and revenue with much greater accuracy. 

Why this matters: With these insights, you’ll confidently steer the ship in budget conversations. Instead of defending your LinkedIn spend, you're presenting metrics that show exactly what each dollar delivers.

Learn more about Revenue Analytics.

3. Measure the Performance of All Your LinkedIn Activities

What you get: Measure the performance of your LinkedIn Ads on pipeline and revenue generated with more accuracy. 

Why this matters: When your LinkedIn company-level engagement insights are more precise, so are your performance metrics (even down to the campaign level). By discovering the ROI of every LinkedIn campaign, you can scale what works. 

Learn more about Performance Attribution.

4. LinkedIn Engagements: Monitor whether campaigns reach the right accounts

What you get: With the new Company Intelligence API, Dreamdata now surfaces significantly more companies engaging with your brand on LinkedIn. 

Why this matters: Fine-tune your ad targeting by confirming your LinkedIn campaigns are reaching ICP accounts and uncover high-fit companies you may have missed.

5. Audience Builder: Build better LinkedIn audiences

What you get: Build even more precise audiences using all your GTM data. For example, you could build an audience of "ICP accounts that visited your LinkedIn Company Page at least once in the last 30 days and did not reach the MQL stage". Then sync these hyper-targeted audiences directly to LinkedIn daily.

Why this matters: You no longer advertise to accounts that showed interest six months ago. Every dollar gets spent on accounts showing current, relevant intent. Your LinkedIn Ads become surgical strikes instead of broad-reach campaigns.

Learn more about Audience Hub.

6. Notifications: Alert your sales team about active accounts

What you get: With LinkedIn’s new Company Intelligence API, Dreamdata will surface more companies and organic impressions! In other words, uncover previously invisible signals and more companies, giving your sales team more qualified opportunities to act on. 

Why this matters: Let’s say a company views your LinkedIn Company Page five times in a month. When a target account shows that kind of intent, you can set up alerts to notify your SDRs. Instead of sending generic emails into the void, they're reaching out to accounts that are in active research mode. 

Learn more about Notifications and AI Signals.

7. LinkedIn Conversions API (CAPI): Sync offline conversions to optimize LinkedIn ads for revenue

What you get: With more companies now surfaced through LinkedIn's new Company Intelligence API, Dreamdata’s LinkedIn CAPI integration becomes even more impactful. You can send more complete pipeline and conversion data back to LinkedIn automatically.

Why this matters: Your LinkedIn Ads become optimized for real business outcomes, not clicks. This enables smarter targeting, better bidding and higher-performing campaigns over time. LinkedIn’s performance study shows a 20% reduction in cost-per-action on average.

Did you know that you can get a $1,000 LinkedIn Ad coupon when connecting CAPI in Dreamdata.

Getting Started (It’s Already Done for You)

The best part? This is an automatic upgrade for all customers using our LinkedIn Ads integration, so there is no setup required on your end.

Here’s how the new capabilities are broken down by plan (see our pricing page for more details):

• Free & Starter Plan: See which companies are engaging with you on LinkedIn and track the revenue influenced by your efforts.

• Activation & Attribution Plans: Our most advanced analytics. Measure LinkedIn's true impact on revenue and prove its ROI with AI-driven attribution modeling.