Podcast 🎧: How to prove the value of your tech product with data

WHAT DO YOU DO WHEN YOU’RE IN A SITUATION WHERE: 

• YOUR PRODUCT CONTINUES TO GROW AND HANDLES MILLIONS OF VISITS A MONTH 📊

• GENERATE THOUSANDS OF B2B LEADS 💌

• BUT SALES GET ALL THE CREDIT FOR YOUR COMPANIES REVENUE 💰

• AND YOU WANT TO UNDERSTAND WHAT YOUR PRODUCT AND IT’S USAGE WORTH? 🤔

Well, for Ole Dallerup, Dreamdata.io CTO and cofounder, the answer was simple: 

Let’s prove our argument with data.

In this episode of the Developer on fire podcast Ole Dallerup goes deep into the topic of value in relation to technology and answers questions like:

• How to define what is valuable? 

• How do you prove what is valuable and make it quantifiable?

• What do you need to make a minimum viable value proof?

• How do you connect each digital touch-point of a company and understand their value?

• How to build valuable tech products?

• And how do you use these insights to drive future actions?

If you’re into code, tech, scaling products, businesses and teams you really don’t want to miss this podcast.

Listen to the podcast here. Listen to Dreamdata’s very own Attributed Podcast here.

Still not convinced, then check the elaborate show notes that Dave Rael, the host of the Developer on fire podcast, did:

CHAPTERS:

• 0:15 - Dave introduces the show and Ole Dallerup

• 3:14 - Scaling systems and scaling teams

• 5:58 - Ole on being both technical and people-oriented

• 9:21 - Mentors and mentoring

• 11:43 - The genesis and nature of Dreamdata

• 16:20 - Money as value

• 20:14 - Managing for the scale you need

• 21:50 - Ole's story of failure - emotional attachment to a product without proven value

• 25:34 - Ole's advice for proving value

• 30:18 - Ole's advice for overcoming your own bias toward thinking your idea is valuable

• 32:49 - Fostering productive cultures

• 37:44 - Ole's book recommendation

• 41:47 - Ole on work and life, balance and taking breaks

• 43:52 - Ole's top 3 tips for delivering more value

• 47:21 - Keeping up with Ole

RESOURCES:

• Ole on LinkedIn

• Trustpilot

• The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition (2nd Edition) - Frederick P. Brooks Jr.

• The shutdown of Google Reader

• The Dreamdata newsletter

OLE'S BOOK RECOMMENDATION:

• INSPIRED: How to Create Tech Products Customers Love - Marty Cagan

OLE'S TOP 3 TIPS FOR DELIVERING MORE VALUE:

1. Speed - Move faster (by finding shortcuts)

2. Be cross-functional

3. Value diverse teams

WE HOPE YOU ENJOY THE PODCAST - AS USUAL, FEEL FREE TO SEND ANY RELATED QUESTIONS TO US.

---