Podcast 🎧: B2B Attribution follow the deals not just the leads!
10 use cases for Dreamdata’s Data Platform
By connecting to your BigQuery you can activate your data in whatever way you need, with whatever BI, ML, Reverse ETL tools you need.
We’ve put together a list of 10 use cases for your BigQuery data for some inspiration. Check them out!
How to track and measure your podcasting activities: the 2021 podcast attribution recipe
Even in the world of B2B, podcasts are making a splash. But as more companies ride the wave, the question of podcast attribution becomes more relevant than ever.The good news is that it’s possible, and in this post we’re going to show you the ropes.
6 most common causes of dirty CRM data and how B2Bs can avoid them
Dirty CRM data “appears with the tedious inevitability of an unloved season”.
It’s no secret that the data sitting in your CRM is not always in the best condition. Incorrect, duplicate, incomplete data, plague the system.
Writing to a dead email address, working on duplicate entries, having the wrong time zone, are, at best, frequent frustrations. At worst, they’re revenue sapping stumbling blocks.
Social selling: how we started and what we’ve learned
Dreamdata partners with Hightouch to operationalise your revenue attribution data
We’re excited to announce our partnership with Hightouch, a leader in Operational Analytics and Reverse ETL. Taking your B2B revenue data further.
Why we do product-led sales at Dreamdata and how we got here
This year we fundamentally changed how we do sales at Dreamdata. We’ve opened up our product for free use and gone product-led. It was a nerve-wracking decision and an equally nerve-wracking transitional period. Through hard work, a lot of experimentation and initially handheld processes, we’re now reaping the rewards of shifting to product-led sales as opposed to our old “trust us, it works” sales approach.
As product-led has been much hyped lately we wanted to share our first-hand learnings and reasoning for going down this road.
Data Scientist shares his thoughts on Dreamdata’s Data Platform
To shed more light on the incredible potential of Dreamdata’s data platform, we sat down with our very own Lead Data Scientist, Mikkel Settnes, to take a look behind the scenes.
Success story: How 24Slides solved the enigma of content ROI with multi-touch attribution
What is multi-channel attribution and why should B2Bs care?
Multi-channel attribution is the process of attributing credit to channels based on the customer’s touches and where they happen in the buying cycle. A process which helps B2Bs better understand their acquisition, the impact of channels on funnel, and their channel ROI.
The (technical) recipe for measuring ROI of B2B content
Content marketing is on most marketers’ agenda these days. Yet proving content’s actual value presents a difficult challenge to many. This results in content being under optimised, undervalued, done for vanity, or based on gut feeling.
By connecting content with revenue and pipeline generated, B2B revenue attribution can make the content ROI challenge a thing of the past.
Podcast 🎧: ABM Conversations
New Feature: Google Search Ads, Display Ads and Youtube Ads reporting now split in 3 for optimised performance analytics
Dreamdata users will now have separate Google Search, Google Display and Youtube Ads dashboards, each with a number of new and updated reports including Keyword, Bid Goals, Audience and Geo performance reports. With this new setup, Dreamdata users are now better able to break down their Google Ads efforts and track all the relevant metrics per channel to see exactly how and why campaigns are working or not.
Podcast 🎧: Revenue Attribution Matters
Success story: How Byrd bridged the gap between their Google Ads spend and revenue
Using Google's Click ID (GCLID) for B2B attribution to grow sales pipeline and revenue
A B2B revenue attribution solution like Dreamdata helps marketers get the best out of GCLID enabling you to grow sales pipeline and revenue. You're finally able to break away from Google Ads limitations by tracking beyond 90 days, tracking accounts and not users, and incorporating all your other activities.
Revenue Operations: the new Ops on the block? A conversation with Jeff Ignacio
Success story: How Agendor uncovered the true ROI of their acquisition channels and scrapped what didn’t work
Finding the original source: from single-touch to multi-touch attribution
Too many B2B companies rely on their CRM system’s “original source” field to attribute towards the lead’s first touch. Yet this paints only a fragment of the overall picture.
