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SEO B2B
Written By Alexandra Flygare
SEO is one way of creating a valuable online presence in the realm of B2B marketing. Search engine optimization is a strategy that aims to increase site visibility on popular search engines like Google or Bing. SEO in short, is used to gain site traffic and company visibility through organic search tactics.
To learn how to best understand and incorporate SEO in your B2B marketing strategy, keep reading!
What is B2B SEO?
B2B SEO is the process of using the most-searched keywords and phrases in your target audience to bring traffic to your website. B2B SEO specifically targets businesses, decision-makers, and key stakeholders, with the hopes of ultimately sparking interest in your company.
The main signifier of B2B SEO, as opposed to B2C SEO, is the audience. Because the way a business would purchase a product or service is different that the way a consumer would, the marketing strategies you use in B2B SEO should be adjusted accordingly.
Why is SEO important for a B2B business?
Broadly, optimizing your organic visibility online is a proven way to help company growth, because appearing in search engine results often will develop trust and credibility with your audience.
Here’s some other reasons why you need SEO for B2B:
Visibility: The goal of any company is to be noticed by many. The more often you come up in search engine results, the more likely you are to be noticed by potential B2B clients.
Target Traffic: Alongside increasing your visibility, as mentioned above, making use of keywords and phrases that are related to your company and what type of product you are selling, can ensure that your business will be appearing for people who are potentially interested buyers.
Establish Authority: If your search engine results are appearing more frequently within the niche of your business, you can position your company in a place of authority over your competitors. Trust and credibility among your audience is more likely to develop as a result of dominating the search engine.
Cost-Effective: B2B SEO is extremely cost effective when compared to other marketing tactics such as cold calling or print advertising. With such a minimal cost, there's no reason not to give it a try.
How to improve your B2B SEO
If you want to try out SEO for B2B marketing, here are some strategies to optimize your success:
Keyword Research: By conducting keyword research to identify the terms and phrases that potential buyers are using to search for services within your industry, you can ensure that you're reaching the right audience. The key here is to focus on keywords that are both relevant and specific to your niche, this will help you hone in on where you want your traffic to be coming from.
Content Creation: Now that you have your keywords, it’s time to incorporate them into your content. Do your best to seamlessly throw them into blog posts, whitepapers, or product or service pages by naturally writing them in.
On-Page Optimization: You can also incorporate your keywords in your websites on page elements such as: title tags, meta descriptions, headers and URLs. This makes it easier for search engines to crawl and index your content.
Link Building: One way a search engine will determine if your content is worth showing is by checking for backlinks to other highly viewed websites within your niche. Because of this, the more backlinks, the higher the ranking. Put some effort towards adding backlinks to such websites to enhance your own website's credibility.
Mobile Devices: A lot of people use mobile devices to research products and services. By making your site mobile-friendly, you are able to offer your audience a seamless viewing experience.
Analytics and Monitoring: Last but not least, once you have created SEO-friendly content, you are going to want to monitor its performance. You can use tools like Google Analytics or Ahrefs to track metrics that will give an indication of how well your SEO strategy is working. Use this information to improve and refine your content accordingly.