10 fundamentals of Account-based Go-To-Market (ABX)
Episode 67
10 fundamentals of Account-based Go-To-Market (ABX)
An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window.
That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy.
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Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/
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