Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies
Episode 50
Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow -Weimer.
Steffen is sharing his best practices for data-driven attribution.
You will learn about:
Dreamdata’s approach to data-driven marketing strategy.
Why benchmarking is so impactful for marketers.
What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
Why UTM codes and best practices are a bigger blindspot than you think.
Which marketing channels should we prioritize first?
When is attribution and data collection not effective?
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Follow Steffen Hedebrandt on LinkedIn