How to use attribution to see ROI from content and SEO

Using attribution to see ROI from content and SEO

This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency.

Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO.

If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content.

There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the buying process and learn more about your product.

Which Content to focus on at which stage of the funnel? - Listen to the full episode to answer all your questions!

For more episodes subscribe to The SEO Growth Podcast here

Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Connect with Maeva: https://www.linkedin.com/in/maevaeverywhere/

Flying Cat Marketing: https://flyingcatmarketing.com/blog/podcast/