Unlock B2B Buying Group Journeys to Drive Revenue Faster

Episode 4

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham.

The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their own path to purchase before they even connect with sales.

Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before. In this episode, Steffen shares his knowledge on how to unlock these complex journeys and better understand the value of every touchpoint.

For more episodes subscribe to B2B Uncovered Podcast here: https://podcast.b2buncovered.com/

Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Connect with Paul: https://www.linkedin.com/in/pauldenham/