USE CASES

Allocate Your Marketing Budget

Struggling to allocate your marketing budget? With Dreamdata, you can analyze and compare the ROI performance of different activities, so every marketing dollar makes an impact on the bottom line.

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Make sure your budget has the highest impact

Imagine having a single platform where you can see the ROI of all your marketing activities, online and offline.

Dreamdata connects marketing activities to revenue, making it easy to spot where you can optimize and cut costs.

With Dreamdata, you can:

  • Compare the ROI of every channel (paid ads, social media, events, etc.) side-by-side. No more jumping between spreadsheets.

  • See the deals and value every channel brings throughout the entire funnel. Focus resources on channels with high impact.

Offline & online channels in one place

Measuring offline channels can be hard, leading to an incomplete marketing ROI picture.

Dreamdata collects all your digital channels and lets you upload offline data like conferences, webinars, and newsletter sponsorships. This allows you to:

  • Get a complete marketing ROI that includes offline channels.

  • Compare how online and offline channels drive pipeline and revenue.

Don't just take our word for it

How Dreamdata helps businesses allocate their marketing budget

Tying lead gen to revenue completely transformed the way Mapp allocates their marketing budget.

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How Dreamdata empowers Clio’s marketing team and improves ROI.

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Practical step-by-step guides that showcase how Dreamdata tackles this specific use case.