USE CASES

Report on Marketing’s Impact

Go beyond reporting on clicks and impressions. Dreamdata connects your go-to-market activities with real business outcomes, so you can prove marketing’s contribution to revenue growth.

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Quantify marketing's impact on revenue

Top-of-funnel metrics paint an incomplete picture. Dreamdata connects your marketing efforts with actual revenue, so you can:

  • Quantify the pipeline and revenue generated by marketing. No more relying on impressions, views and leads!

  • Get an instant snapshot of all your revenue metrics, including your total revenue generated, revenue per pipeline stage, total number of deals, and average deal length.

See how every touchpoint drives revenue

Single-touch attribution misses the true impact marketing has throughout customer journeys.

Dreamdata collect and models your go-to-market data, enabling you to:

  • See how each marketing activity, from offline events to ad campaigns, contributes to revenue generation, not just the first and last touch.

  • Identify which role each channels plays in revenue generation and when.

Don't just take our word for it

How Dreamdata helps businesses report on marketing’s impact

Multi-touch attribution insights per pipeline stage enable Ivalua to boost the quality of their leads

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How Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata

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Practical step-by-step guides that showcase how Dreamdata tackles this specific use case.