Podcast 🎧: “We’re the tech person for the CMO”
Dreamdata CTO and Cofounder Ole Dallerup was recently interviewed for the Marketing Technology Podcast product by Marketing Guys.
Memorable moments from the podcast:
“Marketing can’t talk more about leads. They should talk about revenue”.
“We’re very different from Google Analytics”.
“We’re different from dashboards. We do dashboards, but we have an opinion on what data is correct”.
“Everybody talks about being data-driven, but in practice, the marketer is not data-driven”.
“Not all marketers are tech-savvy”.
“We’re the tech person for the CMO”.
“It took time for me to accept, that things like brand is actually very valuable as well, but it’s hard to be good at both”.
“We need to create a tool to help the creative-marketing-person - And that person needs to accept that they have to measure things - And they have to accept the results”.
“You take the data out of the equation and replace that with insights”.
“You have to trust the data crunching and you should base your further decision on that”.
“If your organizations starts talking the same language - That being money - A lot of things are much easier”.
“Too many marketing teams are responsible for generating more leads - And that’s a bad thing”.
“Revenue marketing is the way to go”.
“We should not talk about data-driven marketing, we should talk about revenue driven marketing”
“It’s companies who care about making money on their marketing ideas”.
