The attribution enigma - why we started Dreamdata
In our previous jobs we suffered because we didn’t have attribution for sales, marketing and product. This led to lots of frustrations, but eventually we build our own tooling. That tooling has grown into dreamdata.io. Our goal is to help other people in B2B companies avoid the frustrations we suffered in our previous jobs.
How to build a multitouch revenue attribution tool for your B2B company 🛠
Every B2B company needs attribution for their sales and marketing funnel. It takes a lot of data crunching to get there, but once you are there it is well worth it. In this post we describe the steps you need to take to get multitouch account-based attribution
