Post Intelligent tracking prevention (ITP); Here are 4 things you can do to improve your tracking
ITP applies to Apple-owned iOS and browsers. The good news is that there are tangible actions you can take to deal with both current challenges as well as prepare for future ones. In this post we suggest 4 things you can do to get your tracking ready for the future.
How to do attribution with Segment
At Dreamdata, one of the partners, we regularly recommend companies who are serious about growth, to use Segment.com as their customer data infrastructure. With Segment you plugin all your customer data and clean, collect, and control it.
This means you can integrate all of your favorite tools and move their data to where it’s needed ie. send it to Google Big Query (a data warehouse) as one part of building your own analysis.
Segment.com and dreamdata.io partnership
Today we are launching our dreamdata.io destination for Segment. We have long been fans of Segment. In our previous company, we were one of the first customers of Segment. That’s when we worked at Trustpilot a fast-growing Danish review website and SaaS product.
Why B2B companies need multitouch account based attribution
Customer journeys are complex. Especially in the B2B space where sales cycles are long and involve multiple users. To pick the right strategies and tactics you need to be able to understand and assign value to all the touchpoints that make up the customer journey.
The attribution enigma - why we started Dreamdata
In our previous jobs we suffered because we didn’t have attribution for sales, marketing and product. This led to lots of frustrations, but eventually we build our own tooling. That tooling has grown into dreamdata.io. Our goal is to help other people in B2B companies avoid the frustrations we suffered in our previous jobs.
How to build a multitouch revenue attribution tool for your B2B company 🛠
Every B2B company needs attribution for their sales and marketing funnel. It takes a lot of data crunching to get there, but once you are there it is well worth it. In this post we describe the steps you need to take to get multitouch account-based attribution
