Why we do product-led sales at Dreamdata and how we got here
This year we fundamentally changed how we do sales at Dreamdata. We’ve opened up our product for free use and gone product-led. It was a nerve-wracking decision and an equally nerve-wracking transitional period. Through hard work, a lot of experimentation and initially handheld processes, we’re now reaping the rewards of shifting to product-led sales as opposed to our old “trust us, it works” sales approach.
As product-led has been much hyped lately we wanted to share our first-hand learnings and reasoning for going down this road.
Data Scientist shares his thoughts on Dreamdata’s Data Platform
To shed more light on the incredible potential of Dreamdata’s data platform, we sat down with our very own Lead Data Scientist, Mikkel Settnes, to take a look behind the scenes.
Success story: How 24Slides solved the enigma of content ROI with multi-touch attribution
What is multi-channel attribution and why should B2Bs care?
Multi-channel attribution is the process of attributing credit to channels based on the customer’s touches and where they happen in the buying cycle. A process which helps B2Bs better understand their acquisition, the impact of channels on funnel, and their channel ROI.
The (technical) recipe for measuring ROI of B2B content
Content marketing is on most marketers’ agenda these days. Yet proving content’s actual value presents a difficult challenge to many. This results in content being under optimised, undervalued, done for vanity, or based on gut feeling.
By connecting content with revenue and pipeline generated, B2B revenue attribution can make the content ROI challenge a thing of the past.
Podcast 🎧: ABM Conversations
New Feature: Google Search Ads, Display Ads and Youtube Ads reporting now split in 3 for optimised performance analytics
Dreamdata users will now have separate Google Search, Google Display and Youtube Ads dashboards, each with a number of new and updated reports including Keyword, Bid Goals, Audience and Geo performance reports. With this new setup, Dreamdata users are now better able to break down their Google Ads efforts and track all the relevant metrics per channel to see exactly how and why campaigns are working or not.
Podcast 🎧: Revenue Attribution Matters
Success story: How Byrd bridged the gap between their Google Ads spend and revenue
Using Google's Click ID (GCLID) for B2B attribution to grow sales pipeline and revenue
A B2B revenue attribution solution like Dreamdata helps marketers get the best out of GCLID enabling you to grow sales pipeline and revenue. You're finally able to break away from Google Ads limitations by tracking beyond 90 days, tracking accounts and not users, and incorporating all your other activities.
Revenue Operations: the new Ops on the block? A conversation with Jeff Ignacio
Success story: How Agendor uncovered the true ROI of their acquisition channels and scrapped what didn’t work
Finding the original source: from single-touch to multi-touch attribution
Too many B2B companies rely on their CRM system’s “original source” field to attribute towards the lead’s first touch. Yet this paints only a fragment of the overall picture.
Here are 4 ways B2B Revenue Attribution can fire up your Account-Based Marketing
Success story: How Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata
B2B attribution: Build vs Buy?
Trying to decide how you’re going to solve your revenue attribution needs but don’t know if to build or buy your solution? In this post we cover the process of building a B2B revenue attribution tool and compare with off-the-shelf platforms to help you down the road of building or buying.
How to select a B2B revenue attribution tool
Here's an easy-to-follow 8 step guide for selecting the right B2B revenue attribution tool for your business. Make the right decision on your B2B attribution tool.
Podcast 🎧: Reaching B2B attribution nirvana ✨
Determine whether you need a B2B Attribution Solution 📋✓
Find out whether you need a B2B revenue attribution tool. B2B revenue attribution tools deliver the biggest impact to businesses with long customer journeys and with multiple stakeholders involved in the cycle.
