USE CASES

Understand the B2B Customer Journey

Struggling to connect the dots in your customer journey? Dreamdata gives you customer journeys out-of-the-box, showing every touchpoint driving sales.

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Get the complete customer journey

Dreamdata collects and models your go-to-market data to give you out-of-the-box customer journeys where you can:

See every contact involved in a deal, their contact details, and all their touchpoints
Anonymous touches like website visits and LinkedIn, and G2 engagement
Examine any touchpoint in detail, such as pages visited, path taken, content viewed, and actions such as form submits.

Understand how you win every deal

With Customer Journeys, Dreamdata empowers you to see how deals are won.

You’re able to highlight different channels, sources, and campaigns to see how marketing & sales worked together to win the deal.

Identify key personas who drive deals

Analyze your most successful journeys to identify key personas.

This knowledge allows you to examine live deals and ensure the right stakeholders are involved and exposed to the right channels and content.

Time and personalize your outreach

Whether you’re an SDR, AE or Marketer crafting your ABM campaign, you can use customer journeys to target key stakeholders, tailor messaging, and reach prospects at the right time.