Announcing Dreamdata Signals: AI signals to spot high-intent buyers before competitors
In B2B, finding real buying intent is hard. Most teams aren’t short on data; they’re drowning in it, struggling to separate meaningful signals from inconsequential behaviour.
That’s why we built Dreamdata Signals - an AI-powered lens that cuts through the noise.
Dreamdata Signals uses AI to automatically identify the most meaningful engagement (that actually correlates with closed-won deals!) from across your Go-To-Market (GTM) data before those accounts even hit your CRM.
It then equips you to act on those Signals, with notifications, automated syncs, and analysis.
With Signals, you see what no one else can, and act before anyone else does.
Dreamdata provides the most complete B2B customer journey map anywhere, empowering B2B marketers with activation and attribution to act on and measure what’s working. Signals is a core part of this activation layer, surfacing the intent data you need to move faster and target smarter.
Signals are available on all plans. AI signals are available on all paid plans.
In this post, we’re taking a closer look at our biggest product launch to date!
Contents:
Why many B2B marketers miss real intent signals
We all know that the B2B buying journey is long and complex [over 200 days in fact - check out this Report].
Buyers don’t just visit a pricing page and sign a contract. They consume content, attend webinars, compare solutions, and visit competitor sites - a lot of it anonymously. These are the hidden signals that can mean the difference between a warm lead and a wasted budget.
Yet, this high-value engagement often gets lost in siloed tools, buried in dashboards, or ignored altogether. And when you can’t see these signals, your targeting, outreach, and ultimately pipeline suffers.
Dreamdata Signals finds the real intent wherever it is in your GTM data
Dreamdata Signals changes the game.
Dremadata provides the most complete B2B customer journey map anywhere. This is thanks to our leading B2B tracking, including our new proprietary IP-to-company resolution tech and cookieless tracking back-up, and our suite of integrations with the B2B GTM tech stack.
Our AI engine scans all this data - every touchpoint from every channel, from every user of every account - to identify the moments that actually move the needle.
It’s like slipping on a jeweller’s lens, letting you spot the real gems while others are distracted by meaningless signals.
What’s included in Signals?
Our new AI engine is at the heart of the Dreamdata Signals product, but it is just part of the package.
With Signals gets you don’t just spot value: you act on it. Get notifications directly to Slack and Teams, immediate access to Signals on our Audience Hub’s audience builder, and direct syncs to your ad platforms.
Here’s a closer look:
AI-identified Signals: identify high-intent accounts early
Spot the buying signals that truly matter, long before accounts hit your CRM and during the Sales process. Move beyond generic behavior like homepage or pricing page visits to uncover the real behaviors that correlate with your closed-won journeys.
We have added levels to categorize the AI-identified signal impact, i.e., the level to which these signals have previously impacted closed won journeys:
Strong: High impact on pipeline performance and revenue.
Significant: Some impact on your pipeline.
Moderate: Impact of these events is above average but not catalytic.
Activate Signals instantly: act on intent before anyone else
Turn high-intent signals into immediate action. With Dreamdata Signals, marketers can build precise audiences around the most meaningful engagement and instantly sync them to ad platforms like LinkedIn, Google, Meta, and Microsoft Ads - ensuring you reach the right buyers at exactly the right time.
Whether you’re optimizing spend by targeting early-stage buyers or nurturing in-pipeline accounts with retargeting campaigns, the Audience Builder makes it easy to get the right audiences live, fast.
And it’s not just for marketing, you can build audiences for sales too. Whether you’re focusing on signals that correlate with closed-won deals for your BDRs to reach out or to speed up accounts in the pipeline, it’s all about turning insight into action.
Read about activating audiences here.
Signals notifications on Slack and Microsoft Teams: Strike while intent is hot
Trigger notifications to your sales teams in Slack or Microsoft Teams the moment an account shows buying intent, so you never miss a signal to activate a ready buyer.
Notifications allow your teams to get notified when new companies are showing intent.
Dreamdata will automatically send messages following each data modelling run, as set in the Data Modelling Schedule section of the Data Hub.
The Slack and Microsoft Teams messages include all relevant details, from company name to engagement score, as well as links to your CRM or the customer journey to explore the account more deeply.
P.S. our customer-favourite journey map also works on mobile, so you can explore and take action on the go!
Customize Signals: Engagement Scores for your specific business
Define what ‘intent’ means for your business. Tailor your engagement scoring model to match your GTM strategy, ensuring you only focus on accounts that actually matter.
Dreamdata’s AI engine automatically surfaces high-intent signals, but sometimes you’ll want more control.
Maybe the AI picks up signals that aren’t relevant for your strategy, or you’ve already set up similar signals manually. Or perhaps you notice that two AI signals are part of the same process, making it unnecessary to activate both. In these cases, you can simply archive a signal, keeping your focus sharp and your data clean.
Additionally, you can fine-tune the AI engine’s focus by adjusting how it prioritizes different signals. For example, selecting ‘Earlier’ increases the weight of signals typically found in the early stages of your pipeline, helping you catch intent sooner and optimize for top-of-funnel engagement.
Custom Engagement Score
Dreamdata automatically calculates an Engagement Score by combining all activated signals from the past 30 days into one clear, intuitive metric, helping you identify which companies are showing the highest level of engagement with your brand. Now, you can tailor which signals to include in your Engagement scoring, so it’s fully aligned with your GTM.
Chrome Extension: get context wherever you work
The new Dreamdata Chrome Extension brings the power of Dreamdata directly into your CRM, LinkedIn, and your everyday web browsing. It provides crucial engagement data precisely when and where you need it.
Use our Chrome extension to view engagement scores and firmographics as you browse your customer’s CRM account, LinkedIn profile, or company websites. Spot and act on high-intent accounts without digging through reports and constantly switching between tools.
Analyze Signal impact: always confirm the revenue impact
In true Dreamdata spirit, you are able to measure what signals have an impact, so your teams are always working on engagement that actually influences revenue.
The Signal Impact report lets you measure how signals influence pipeline and revenue. The report is highly versatile, allowing you to analyze signal impact across any business outcome (or stage) you’ve set up in Dreamdata. You can use our filters to segment the signals based on contact details, company details, and more, to then measure against metrics such as the number of unique visitors, influenced companies, and revenue.
Conclusion: Why Signals is a game-changer
We’re really excited to be launching Signals, our biggest product launch yet!
As a central component of Dreamdata’s Activation product, this unique AI engine scans data from your entire GTM tech stack to find your high-intent buyers.
But it’s more than just data; with Signals, you get actionable insights.
Once the AI engine has identified the high-intent accounts early, you can activate those signals instantly and strike while intent is hot with notifications directly in Slack or Microsoft Teams. You can even define what “intent” means for your business, customize your engagement scoring, and measure the actual impact of every signal, so you always know exactly what drives revenue.
With Signals, you see what no one else can and act before anyone else does. That’s how you win in competitive B2B markets.
Don’t leave accounts on your doorstep. Activate them now with Signals →
