Dreamdata has raised a $6.2m Series A investment - Here's what's next
We’re delighted to announce that we’ve raised $6.2m in our Series A funding round!
The round was led by Signals.vc with participation from existing investors, InReach Ventures, Crowberry Capital, Seedcamp, Futuristic.vc, and Preseed Ventures.
The investment marks an important milestone for the team and product, which will continue to expand and evolve to meet the ever-growing B2B demand for transparency and accountability into their go-to-market.
The Series A round follows on from an extremely exciting two years, where we have not only positioned our product as the cutting-edge in the B2B revenue attribution category but also elevated awareness of the category as a whole.
With this funding, Dreamdata is now in a prime position to bring B2Bs ever-greater insights into what drives their revenue and draw more attention to a category that is very well-placed to meet growing economic uncertainties.
Let’s take a closer look at what you can expect from the Dreamdata product and team over the coming months! 👇
But first, a little summary of what’s brought us here.
The investment comes on the back of a great 24 months for Dreamdata
Over the last 24 months, the Dreamdata platform has grown in leaps and bounds. This has not only been in terms of revenue, dashboards and reports but also in terms of usability and accessibility to our fully automated B2B go-to-market data platform. (you can read more about the most recent product updates here and here).
Some of the main highlights include:
The launch of our B2B alternative to Google Analytics, Digital Analytics.
Releasing a first-of-its-kind B2B content analytics product
Becoming a certified HubSpot App Partner
Joining the LinkedIn Marketing Solutions Program.
Making further strides in data privacy compliance through our SOC2 certification.
Seeing our customers respond to these developments with over 100 stellar reviews on G2 - Which now sees us positioned as leaders in the Attribution Software and Customer Journey Analytics Software categories.
All of this consolidates Dreamdata as a trusted and fundamental component of the B2B go-to-market ecosystem.
Over the coming months, we will use the investment to double down on the platform’s core foundations, while expanding its surface area to bring even more insights to B2B go-to-market teams; insights that are becoming increasingly vital as market conditions push B2Bs towards greater efficiencies.
Uneasy times for the market. Efficiency is a top priority.
With economic woes looming over many industries, the need for efficiency in go-to-market motions has become a top priority for c-suites.
Yet B2B companies with their long and complex buyer journeys continue to struggle to allocate resources effectively and do predictable growth. Something most marketers can ill afford as they are called upon to prove their efforts.
This creates a burning need for greater transparency of the customer journey so B2Bs can shift their go-to-market investments away from activities that never impact revenue towards those with a proven return on investment.
Efficient B2B go-to-market starts with clean, unified, accessible data
Dreamdata offers this transparency by connecting all the pieces of the go-to-market data puzzle to reveal every touch on the B2B customer journey.
Lars Grønnegaard, CEO at Dreamdata, highlights “B2B companies have a multitude of departments, teams, and data silos, each representing different parts of the truth,” Adding, “Dreamdata is here to help unify, clean, and sort all this data and help our customers grow.”
So far, “We’ve helped our customers improve anywhere from 28% to 69% of their B2B ad spend. This improvement stems from them having a radical new transparency into their customer journeys” says Lars.
You can find several interesting customer cases here.
The Series A investment puts Dreamdata in an excellent position to offer these efficiencies to a greater pool of B2Bs go-to-market teams.
A key pillar the Dreamdata team has been focused on has been expanding the Dreamdata platform’s self-service offering. To make it significantly easier for customers to initiate their Dreamdata journey, and bring home a reliable source of truth.
A big development in this area has been Digital Analytics, the B2B alternative to Google Analytics, which provides a B2B-dedicated free offering to users.
“A key element of B2B’s struggle has been that those core contextual elements of doing B2B have been ignored by existing software vendors. A tool like the widely adopted Google Analytics is just not capable of describing B2B Customer journeys.” explains Lars.
Data privacy concerns meet Digital Analytics: the B2B alternative to Google Analytics
Dreamdata’s Digital Analytics has arrived at a critical juncture for many B2Bs. Regulators, primarily in the EU, are drawing increasing focus on data privacy compliance. This development has seen EU-based companies having to consider alternative EU-centric web-tracking vendors in order to stay compliant.
“This rise of privacy concerns amongst institutions like the EU and businesses in general represents a massive business potential for new vendors. With this new product, we want to be the B2B alternative to Google Analytics” underlines Lars.
What’s next for Dreamdata?
Consolidating ourselves as the B2B go-to-market data platform of choice means more than giving our platform greater reach.
With the Series A wind in our sails, we will also be expanding the product to offer even greater insights and value.
This hinges on three elements: data platform, data insights, and data action.
Data platform: accessibility and security
We will continue working on our integrations and making our automated data-platform with its clean, unified and reliable data more accessible to our customers.
We will also work towards solidifying our data security and handling apparatus to ensure we always remain at the forefront of compliance.
Data insights: greater insights for better decision-making
On the data insights layer (the reports you find in our product), we will continue working to improve our current offering, while also working on ideas like expanded ABM reporting features.
Another concept we might look into is adding revenue forecasting and prediction, which would enable users to optimise their efforts against predicted outcomes.
Overall, with the strong foundation offered by our data platform there are almost limitless analyses that we could go on to develop, so feel free to share your ideas with us.
Data action: getting the right data where you want it
We will also be looking at exciting new features for the data action layer. This would involve going beyond analytics and sending your Dreamdata data back to the tools you work with in your day-to-day.
For instance, Dreamdata automatically feeding vital offline conversion and audience data back to the ad networks, like LinkedIn, to ensure they generate much better targeting and ultimately success.
N.B This is possible today through our data destinations, though it requires some manual technical work using Reverse ETL.
Building a dream team around Dreamdata
The core of Dreamdata’s success comes down to continually employing exceptionally talented people.
We’ve already put together a very strong team of 30 people underpinned by a fantastic culture that offers maximum flexibility and autonomy that ultimately drives our innovation and growth.
To deliver our ambitious goals, we will be bringing more talent on board - are you part of Dreamdata’s future? - and together we’ll make Dreamdata’s next chapter another success!
Finally, we want to offer a big thanks to our customers, investors, followers and employees for making this success possible!
