Bridging the Revenue Attribution-Revenue Operations gap with Noah Charak
Get the most out of your Capterra ads with B2B attribution
Podcast 🎧: How to use data to understand Customer Journeys
Success story: How Eupry used revenue attribution to double their Sales KPIs with the same ad spend
Podcast 🎧: Speaking about data with Mikkel Settnes
What is attribution, really?
If you’re assessing attribution on its ability to take into account every single factor in the buyer journey, it will be found wanting.
Similarly, if you’re expecting attribution to deliver under all and any condition, it will continue treading the trough of disillusionment.
The good thing is that attribution doesn’t, or at least shouldn’t be, claiming to do this.
In this article, we’re asking, and answering, “what is attribution, really?”
Check it out.
How to fix high Direct Traffic in your CRM with Revenue Attribution
In this post, we take a look at what’s behind the high direct traffic phenomenon in CRMs and how B2Bs can solve it through Revenue Attribution.
Dreamdata launches G2 dashboard: G2 intent data and attribution
We’re happy to announce our new G2 integration and dashboard. G2 users will now be able to integrate their business intent reports with Dreamdata, enabling them to not only see and act on G2’s intent data but also attribute revenue and pipeline generated to the touches.
How Dreamdata turned HubSpot into a Product-led growth CRM
In February this year, we decided to dive head-first into product-led growth (PLG). We threw open the gates and welcomed freemium and free trial users to savour Dreamdata’s product.
In this post we share how we turned our HubSpot CRM into a PLG system and how it’s helped fuel our product-led growth since.
How to connect your B2B ad spend to revenue using HubSpot forms and Dreamdata
In this post, HubSpot’s Brandon Sanders walks through 3 reasons why you should use Dreamdata’s revenue attribution platform to make the most of HubSpot’s native reporting. And show you how to connect your B2B ad spend to revenue using HubSpot forms and Dreamdata.
Podcast 🎧: B2B Attribution follow the deals not just the leads!
10 use cases for Dreamdata’s Data Platform
By connecting to your BigQuery you can activate your data in whatever way you need, with whatever BI, ML, Reverse ETL tools you need.
We’ve put together a list of 10 use cases for your BigQuery data for some inspiration. Check them out!
How to track and measure your podcasting activities: the 2021 podcast attribution recipe
Even in the world of B2B, podcasts are making a splash. But as more companies ride the wave, the question of podcast attribution becomes more relevant than ever.The good news is that it’s possible, and in this post we’re going to show you the ropes.
6 most common causes of dirty CRM data and how B2Bs can avoid them
Dirty CRM data “appears with the tedious inevitability of an unloved season”.
It’s no secret that the data sitting in your CRM is not always in the best condition. Incorrect, duplicate, incomplete data, plague the system.
Writing to a dead email address, working on duplicate entries, having the wrong time zone, are, at best, frequent frustrations. At worst, they’re revenue sapping stumbling blocks.
Social selling: how we started and what we’ve learned
Dreamdata partners with Hightouch to operationalise your revenue attribution data
We’re excited to announce our partnership with Hightouch, a leader in Operational Analytics and Reverse ETL. Taking your B2B revenue data further.
Why we do product-led sales at Dreamdata and how we got here
This year we fundamentally changed how we do sales at Dreamdata. We’ve opened up our product for free use and gone product-led. It was a nerve-wracking decision and an equally nerve-wracking transitional period. Through hard work, a lot of experimentation and initially handheld processes, we’re now reaping the rewards of shifting to product-led sales as opposed to our old “trust us, it works” sales approach.
As product-led has been much hyped lately we wanted to share our first-hand learnings and reasoning for going down this road.
Data Scientist shares his thoughts on Dreamdata’s Data Platform
To shed more light on the incredible potential of Dreamdata’s data platform, we sat down with our very own Lead Data Scientist, Mikkel Settnes, to take a look behind the scenes.
Success story: How 24Slides solved the enigma of content ROI with multi-touch attribution
What is multi-channel attribution and why should B2Bs care?
Multi-channel attribution is the process of attributing credit to channels based on the customer’s touches and where they happen in the buying cycle. A process which helps B2Bs better understand their acquisition, the impact of channels on funnel, and their channel ROI.
