Introducing Dreamdata Activation
No one wants to see great campaigns stall or strong intent signals go cold.
But siloed data that’s disconnected from your tech stack makes reaching the right accounts at the right time impossible.
It slows you down so much that by the time you're ready to act, the opportunity passes.
Those accounts you’ve worked so hard to win shouldn’t slip into your competitors’ hands.
B2B marketers like you need a way to use all your Go-to-Market (GTM) data to trigger timely, targeted campaigns and confirm you've reached the right accounts.
That’s why we built Dreamdata Activation, empowering B2B marketers to do and report on account-based marketing, so you can:
create audiences
reach target accounts
notify Sales about intent
see whether your activities actually influence revenue
Contents:
Why Many B2B Marketers Fall Short When Acting On Their Data
Dreamdata Activation Empowers B2B Marketers
What’s Inside Dreamdata Activation?
What Dreamdata Activation Means For You
Dreamdata Activation: Plans and Pricing
Why Many B2B Marketers Fall Short When Acting On Their Data
B2B marketers are full of good ideas but stuck with data and systems that can’t keep up.
Instead of acting on intent, you're stuck downloading spreadsheets, manually stitching them together, and uploading them across ad platforms and marketing automation tools.
It's an inefficient and repetitive cycle that costs you pipeline. While you're busy with manual work, the window to engage your target accounts closes.
This happens because most marketing data is still inaccessible and disconnected from the rest of the GTM tech stack.
Dreamdata Activation changes that.
Dreamdata Activation Empowers B2B Marketers
Dreamdata already unifies all your GTM data and gives marketers the most complete map of the B2B customer journey anywhere, empowering them to measure how their activities actually drive revenue.
Activation takes the next step.
Action your data to identify and engage in-market accounts across every channel, from ad platforms to automated email sequences to direct triggers for Sales.
As a result, you can monitor whether your marketing efforts actually reached targets.
So every play, every campaign, every handoff can be coordinated, measured, and improved.
What’s Inside Dreamdata Activation?
Dreamdata Activation empowers B2B marketers to create precise audiences, reach target accounts, notify Sales about intent, and see whether those activities actually influence revenue.
Here’s a closer look:
Custom Engagement Score + AI Signals
Customize what intent means to your business & help sales act on signals before anyone else
Dreamdata unifies all your go-to-market data into the most complete B2B customer journey map on the market.
Our AI engine continuously scans every touchpoint, from website visits to ad engagement, to uncover hidden first- and second-party intent signals that truly correlate with pipeline and revenue.
You stay fully in control: review, tweak, or replace any AI-surfaced signals to fit your strategy.
The selected signals roll up into a Custom Engagement Score that mirrors how your buyers actually behave, not generic “best practices.”
That means sales always see the warmest, most engaged accounts first.
Audiences
Build hyper-specific audiences in minutes
Once your engagement score tells you when an account is warm, the next logical step is to define who you’re targeting. It’s a fundamental part of B2B marketing, and our Audience Builder makes it simple.
Because your audiences are built from the most complete B2B journey data available, you can quickly combine unlimited filters across your entire GTM data, from web visits and ad clicks to pipeline stages and Engagement Scores.
You’re able to identify accounts that are in active research mode by building audiences that show strong engagement, even when they’re not in your CRM or assigned to Sales.
And, your audiences update automatically as accounts move through the funnel, so your targeting is relevant and spend stays efficient.
Building audiences for retargeting or re-engagement is a good start. But there are countless other ways to build audiences and activate your accounts.
Learn more about building other relevant B2B audiences.
Audience Syncs
Reach the right accounts (with 90%+ LinkedIn Company Match Rates)
With direct syncs to LinkedIn, Google, Meta, and Microsoft Ads, your audiences are delivered to the right platforms every day, without manual uploads.
Companies are added or removed automatically as they meet or stop meeting your audience criteria, so targeting status is accurate without any manual maintenance.
And with industry-leading LinkedIn Company Match Rates of 90%+, you can rest assured that your ads are actually reaching the right accounts.
Learn more about Audience Syncs.
Notifications
Alert Sales when an account is ready to talk
When key accounts start showing buyer intent, Sales needs to know. But most alerts are just noise.
Generic, instant notifications that "a target account visited the website" aren't a strong enough signal. Is that account really ready to buy, or just browsing?
Dreamdata Notifications are different. Instead of instant, low-value pings, we send notifications based on a set of behaviors defined in an audience over time. This shows an account is truly engaged, not just passing by.
With custom Engagement Scores and AI Signals, you’re defining what real intent looks like too. As a result, your notifications trigger automatically according to your rules.
Send notifications to Slack or Microsoft Teams by region, team, or segment so the right people always get the right notifications.
Learn more about the types of notifications you can set up.
CRM Syncs
Put Dreamdata’s intent data where sales can see it
CRM Syncs bring Dreamdata’s engagement data, audiences, and signals straight into HubSpot or Salesforce.
Why does this matter? Sales now get the same engagement insights you see in Dreamdata, directly in their CRM. You keep control over what’s shared and how it’s defined.
You’ll be able to automate the next steps by using CRM workflows to trigger follow-ups or actions the moment engagement crosses the thresholds you define.
Everyone gets the right data too. Sales gets data they can act on in the CRM, while marketers dive deeper into the insights in Dreamdata. Everyone sees what matters most to their role.
Learn more about CRM Syncs.
Webhooks
Trigger actions across your entire GTM stack
Use Dreamdata’s engagement data, audiences, and signals to trigger timely, targeted, personalized outreach across any tools in your GTM stack, such as Zapier or Clay for third-party data enrichment.
Trigger automated actions across your GTM stack when an account shows intent. You can kick off email sequences, enrichment workflows, or any custom automation.
Marketing experiments move faster than ever. Launch new activation ideas on your own timeline without waiting for Ops or engineering, just drop in a Webhook URL and go.
Learn more about Webhooks.
Audience Reach Report
See exactly how many target accounts you're reaching
You’ve built and activated audiences across every channel, from ad platforms to automated email sequences to direct triggers for Sales. Now, it’s time to see if it worked.
Introducing the Audience Reach Report, Dreamdata’s brand-new customizable report that shows exactly how many accounts in your company audiences were actually reached.
You decide which metrics to include, what “reach” means, and how to segment, sort and display your results.
See who you really reached. Measure how much of your target audience has been touched by your marketing across all tracked channels.
Spot the gaps. Identify which segments or accounts remain unreached so you can adjust targeting, creative, or spend to maximize impact.
Prove and improve. Show Sales and leadership the real impact of your campaigns, and use reach trends to guide your next moves.
Learn more about the Audience Reach Report.
Engagement Report
See whether your activities influence revenue
The Audience Reach Report is your first crucial step. It gives you an indicator of whether you’re getting in front of the right accounts.
Next step: analyze how your activities actually influence every stage of the funnel, so you can finally close the loop. And you’ll see whether the campaigns you launched went on to influence real business outcomes.
This is how you stop just defending your budget and start proving your value. You'll be able to walk into any meeting and show, with accuracy, exactly how your marketing activities are driving the business forward.
What Dreamdata Activation Means For You
You weren't hired to be a spreadsheet admin. But that's where you're stuck. In repetitive, manual work, in frustrating debates with Sales, and in the dark about whether your ads are even reaching the right accounts.
The Activation Product is designed to help get you unstuck.
It removes you from slow, inefficient, and repetitive processes, so you can do the job you were actually hired to do: acting on your data and pulling the right levers to move accounts through the funnel.
Here's what that means for you:
Build account lists for marketing campaigns with the most complete B2B customer journey data available without touching a spreadsheet.
Identify and target high-intent accounts so you can reach accounts before they raise a hand, even if they’re not in your CRM.
Notify Sales about high-intent accounts so you become their most trusted partner. When an alert is sent in Slack or Microsoft Teams, they'll act on it because they know it's a genuine opportunity, not spam. And best of all, you’re in the driver's seat.
Trigger outreach workflows using Webhooks in external tools so you can run your marketing experiments faster.
Measure how much of a target audience was reached by marketing activities so you prove to your boss what you've achieved. Instead of saying "we ran campaigns," you can say, "Our marketing activities successfully reached 86% of our entire target account list this quarter”.
Dreamdata Activation: Plans & Pricing
While some of these capabilities may be familiar to our power users, we've seen such clear demand in the market that we've now packaged this as a complete new product.
Dreamdata Activation is currently available through three plans:
Dreamdata Free: Getting you started with foundational B2B activation and analytics.
Dreamdata Starter: Activate your audiences & orchestrate smarter GTM plays.
Activation Pro: Advanced analytics features utilizing larger volumes of data for activation.
To learn more about Dreamdata Activation, or how you can put your GTM data to work, speak with our team today.
Dreamdata Activation. The power to do account-based marketing, and prove that it’s working.
