Your favorite Dreamdata features 2024
It’s that time of year again, the annual roundup of Dreamdata’s most loved features!
This year’s list of top features showcases a clear trend:
B2B marketing teams want a crystal clear view of their customer journeys, to build and activate audiences, and report on marketing impact.
These trends serve to show just how much our product has grown over the last few years. We set out to build the leading B2B Revenue Attribution Platform and didn’t stop there.
We’re now also providing B2B marketing teams with the ability to automate their go-to-market data, from point-and-click custom audience building to automated offline conversion syncs to LinkedIn and Google Ads with a single click.
Now, without further ado, here are Dreamdata’s Top 5 Features of 2024, along with why you all couldn’t get enough of them.
(Bonus) Audience Hub + Sync
Just missing a spot on the top 5 is the Audience Hub, which launched earlier in 2024.
Dreamdata Audience Hub offers the easiest way to create the most relevant audiences from your go-to-market data anywhere. Which can then be synced directly to LinkedIn and Google Ads at the click of a button.
60% of audiences built with Audience Hub were synced with LinkedIn and Google Ads - through our native integration with these platforms.
This has enabled users to easily build and drive hyper-targeted campaigns based on real-time audience data and insights.
Common Use Cases:
Building audiences based on intent signals from G2 comparisons, LinkedIn Ads engagement, or visits to key pages on your site.
Automatically syncing audiences back to LinkedIn Ads and Google Ads.
Precise targeting through our offline conversions integrations.
Building retargeting audiences, such as ICPs who’ve engaged with your brand but haven’t yet converted.
Check out the 11 most relevant audiences you can build with Dreamdata.
5. Digital Analytics (Pages, Events Reports)
Dropping a couple of spots from last year’s list but still within the top 5, is the Digital Analytics Suite. The Pages and Events Reports in particular continue to empower users to understand on-site behavior and campaign performance.
If you haven’t tried out this report yet, think of it as Dreamdata’s Google Analytics feature suite, but made for B2B companies.
Read more about how we compare with Google Analytics here →
Pages Report
The Pages Report focuses on individual URL performance, helping teams understand how their website content drives engagement and conversions.
Whether analyzing a product page, blog post, or landing page, this report provides critical insights to optimize the user journey.
Common Use Cases:
Measuring page performance based on traffic and conversions.
Identifying the channels and sources of your site’s traffic.
Analyzing the effectiveness of new landing pages post-launch.
Events Report
The Events Report provides a deeper dive into specific user actions (events) like downloads, form submissions, or demo requests. It’s an essential tool for teams looking to understand how to connect events to real business outcomes, with insights on how events influence every stage of the funnel.
Common Use Cases:
Tracking ebook downloads and assessing their conversion to pipeline.
Monitoring how many demo requests were driven by an ad campaign.
Segmenting actions by company size, role, or industry to uncover engagement patterns.
4. Acquisition Report
Landing at #4 once again, the Acquisition Report remains the go-to for measuring campaign performance across acquisition channels.
Dreamdata users rely on this report to understand how acquisition efforts within a given period of time impact every stage of the funnel, from opportunity created to close won.
This report’s channel breakdowns and campaign-level granularity help marketers pinpoint which channels, sources, and campaigns are driving real business outcomes.
With these insights, most customers then springboard to the individual channel performance reports such as Google Ads, G2, or Content for more granular analyses.
Common Use Cases:
Comparing campaign performance across channels.
Benchmarking new campaigns against historical top performers.
Analyzing lead generation from different sources, like Google Ads vs. LinkedIn.
Assessing the value generated from sponsorship or offline activities such as conferences.
3. Reveal Report
The Reveal Report, launched in late 2023, has become an instant favorite, jumping to #3 in just over a year.
Reveal delivers instant visibility into which accounts are actively engaging with your brand, even if they’re not in your CRM yet. With engagement signals from LinkedIn Ads, G2, your website, and more, Reveal has turned into a powerful tool for identifying warm leads and avoiding missed opportunities.
The Reveal engine uses our intent tracking and CRM integration to help ensure no sales-ready accounts go unnoticed.
Common Use Cases:
Identifying ICP accounts engaging with your brand that aren’t in your CRM.
Flagging active accounts with no assigned account owner.
Spotting closed lost opportunities that have re-engaged with your brand.
Prioritizing accounts based on pricing page visits or high-intent signals.
Check out these top 5 use cases for Dreamdata Reveal →
2. Revenue Attribution Report
Still a fan favorite at #2, the Revenue Attribution report is where Dreamdata users can uncover the sources driving revenue and pipeline growth.
This report empowers users to connect their marketing and sales efforts with tangible business outcomes, breaking down the exact contribution of each channel, campaign, and activity to provide clarity on what’s working and what’s not.
Common Use Cases:
Identifying which channels drove the most leads, opportunities, and deals over a period of time.
Measuring the impact of paid marketing on the deals won last quarter.
Tracking the opportunities generated by the newsletter last year.
Analyzing which campaign started the most journeys that were closed-won last quarter.
1. Customer Journey Timeline
Holding strong at the #1 spot for the second year in a row, the Customer Journey Timeline continues to shine as the go-to tool for understanding B2B buying journeys.
More specifically, Dreamdata users rely on these journeys to see how marketing and sales work together to win deals.
Dreamdata’s Customer Journeys empowers marketing and sales alike with interactive timelines that visualize every touch an account makes as it progresses through the sales funnel.
Common Use Cases:
Explore which contacts are engaging with your activities.
See how your accounts are engaging with your ABM campaigns.
A Look Ahead
To wrap up, our customers’ use over 2024 has shown us just how much B2B marketers are getting out of Dreamdata.
From the recently launched Audience Hub to the favorite Customer Journey timelines, Dreamdata is playing a big role in shaping marketing strategies for B2B marketers.
While we still excel at helping B2B marketers understand and prove the impact of their activities at every stage of the funnel, our growing usage reveals a larger trend: B2B marketers now need more than just to quantify the impact of marketing activities.
They need to scale these efforts by activating their go-to-market data, with automations like offline conversions and audience syncs.
Looking to next year, as more people start using features like the Data Hub, (and yet-to-be-launched features - watch this space!) we’re likely to see even more B2B marketers leverage their data to drive growth and success.
Where will Dreamdata take you?
A word about the data: This data reflects usage from Dreamdata users across all plans (including Free), which means there’s a slight preference toward reports available on all plans. Explore our free offering here.